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Social media managers · Social Creator

Social Campaign Launch

Plan a product drop across platforms: personas, visual hooks, UGC mechanics, captions, and creator tiers.

Opens in the canvas. No account needed.

What's on the map

The thinking behind every branch.

A launch campaign as a map instead of a spreadsheet. The seed is the drop; branches carry audience personas, platform-native angles, the visual hook system, UGC mechanics and creator tiers. Use Persona Lens to expand audiences, Title Machine for caption stacks, and Converge personas with visual hooks to brief creatives precisely.

  1. Seed

    Eco sneaker drop

    Two-week TikTok-first launch for a sneaker made from ocean plastic — proof over preach.

  2. Persona Mapping

    Audience personas

    Thrift-flip creators, run-club joiners, quiet sustainability lurkers — three personas, three scroll behaviors.

  3. Angle Storm

    Platform angles

    TikTok: the 'made from 12 bottles' teardown. IG: the colorway story. YouTube: the factory walkthrough.

  4. Visual Prompts

    Visual hooks

    Bottle-to-shoe morph in under 2 seconds — the pattern interrupt every asset opens with.

  5. Trend & Trigger

    UGC mechanics

    #My12Bottles challenge: show what you'd save from a landfill; winners get the unreleased colorway.

  6. Title Generator

    Caption stack

    'These used to be trash.' — one five-word opener per persona, tested in the first 48 hours.

  7. Format Logic

    Creator tiers

    Three 500k anchors for reach, thirty nano run-club voices for trust — 70% of budget to the nanos.

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