How it works

One word in.
Twenty angles out.

Five moves, all on one canvas. Nothing scrolls away, nothing gets overwritten — the map is the record of how you got to the idea.

  1. 01

    Seed

    Type a word, a phrase or a whole brief. It lands as the first node — the hexagon every branch will trace back to.

    You type. That's the whole prompt.

  2. 02

    Expand

    Double-click the seed. Your profession context reads it and fans out distinct angles — not twenty rewordings of one idea.

    Double-click any node.

  3. 03

    Deepen

    Pick the branch that's alive and expand it through a mode. Depth changes the shape: squares, then pentagons, so you always see how far from the seed you are.

    Choose a mode, go one layer down.

  4. 04

    Converge

    Select nodes from different corners and converge them. The diamond that appears is a new idea built from both parents — the link stays on the map.

    Select two or more, converge.

  5. 05

    Keep

    Maps save as you go. Ask a node for an insight or a three-step plan, synthesise the map into a document, export it, share a read-only link.

    Close the tab. It's still there.

Five modes

Four ways to open an idea. One way to close it.

  • Neural Bridge

    Lateral jumps to related territory — the connection you didn't know was there.

    Expand

  • Visual Metaphor

    Analogies, symbols, textures. The idea as something you can see.

    Expand

  • Strategic Logic

    Markets, models, leverage. Where the idea makes money or wins ground.

    Expand

  • Viral Hook

    Hooks, campaign themes and emotional triggers. Why anyone would care.

    Expand

  • Synthesis

    Converges several nodes into one direction — the bridge between them.

    Converge

Profession contexts

Same word. A different mind.

A context is a persona primer: the vocabulary, constraints and taste of a discipline, applied to every expansion. Pick one, or write your own.

Architecture & Spaces

  • Architect
  • Urbanist
  • Interior (Res)
  • Hospitality Design

Experiences & Events

  • Event Designer
  • Culinary Creator
  • Gift Curator
  • Curriculum Design
  • Author

Creative Industries

  • Storyteller
  • Brand Architect
  • Music Conceptor

Marketing & Content

  • Campaign Strategist
  • Content Strategist
  • Social Creator
  • Comm. Design

Product & Design

  • Product (UX)
  • Graphic Design
  • Industrial Design
  • Fashion Designer
  • Game Designer

Business & Strategy

  • Startup Founder

Beyond expansion

Every node can do more than sit there.

Insight
The why and the value of a node, in under sixty words.
Plan
A three-step micro-plan to act on any angle.
Diverge
New directions from where several selected ideas intersect.
Synthesis
The whole map, written up as one standalone document.
Export
Markdown, PNG or SVG — the map leaves with you.
Share
A read-only link anyone can open and remix into their own map.

Ten seconds from here to your first map. No account needed.

Open the canvas