How it works
One word in.
Twenty angles out.
Five moves, all on one canvas. Nothing scrolls away, nothing gets overwritten — the map is the record of how you got to the idea.
01
Seed
Type a word, a phrase or a whole brief. It lands as the first node — the hexagon every branch will trace back to.
You type. That's the whole prompt.
02
Expand
Double-click the seed. Your profession context reads it and fans out distinct angles — not twenty rewordings of one idea.
Double-click any node.
03
Deepen
Pick the branch that's alive and expand it through a mode. Depth changes the shape: squares, then pentagons, so you always see how far from the seed you are.
Choose a mode, go one layer down.
04
Converge
Select nodes from different corners and converge them. The diamond that appears is a new idea built from both parents — the link stays on the map.
Select two or more, converge.
05
Keep
Maps save as you go. Ask a node for an insight or a three-step plan, synthesise the map into a document, export it, share a read-only link.
Close the tab. It's still there.
Five modes
Four ways to open an idea. One way to close it.
Neural Bridge
Lateral jumps to related territory — the connection you didn't know was there.
Expand
Visual Metaphor
Analogies, symbols, textures. The idea as something you can see.
Expand
Strategic Logic
Markets, models, leverage. Where the idea makes money or wins ground.
Expand
Viral Hook
Hooks, campaign themes and emotional triggers. Why anyone would care.
Expand
Synthesis
Converges several nodes into one direction — the bridge between them.
Converge
Profession contexts
Same word. A different mind.
A context is a persona primer: the vocabulary, constraints and taste of a discipline, applied to every expansion. Pick one, or write your own.
Architecture & Spaces
- Architect
- Urbanist
- Interior (Res)
- Hospitality Design
Experiences & Events
- Event Designer
- Culinary Creator
- Gift Curator
- Curriculum Design
- Author
Creative Industries
- Storyteller
- Brand Architect
- Music Conceptor
Marketing & Content
- Campaign Strategist
- Content Strategist
- Social Creator
- Comm. Design
Product & Design
- Product (UX)
- Graphic Design
- Industrial Design
- Fashion Designer
- Game Designer
Business & Strategy
- Startup Founder
Beyond expansion
Every node can do more than sit there.
- Insight
- The why and the value of a node, in under sixty words.
- Plan
- A three-step micro-plan to act on any angle.
- Diverge
- New directions from where several selected ideas intersect.
- Synthesis
- The whole map, written up as one standalone document.
- Export
- Markdown, PNG or SVG — the map leaves with you.
- Share
- A read-only link anyone can open and remix into their own map.
Ten seconds from here to your first map. No account needed.
Open the canvas