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Product managers · Product (UX)

Product Feature Discovery

Map a feature area from jobs-to-be-done to announcement — with a devil's-advocate branch built in.

Opens in the canvas. No account needed.

What's on the map

The thinking behind every branch.

A discovery ritual for product teams: seed the problem space, branch into jobs-to-be-done, run the Risk Radar over the friction audit, define the activation metric, and split the work into quick wins and premium hooks. Finish by converging Quick wins with Activation metric to find the highest-leverage first ship.

  1. Seed

    Team onboarding flow

    Reworking first-week onboarding for teams — 40% currently stall before inviting a colleague.

  2. Feature Branching

    Jobs to be done

    'Prove to my boss this was a good pick' matters more than 'learn the features' in week one.

  3. Devil's Advocate

    Friction audit

    Invite flow demands admin rights most evaluators don't have — the single biggest silent killer.

  4. Success Metrics

    Activation metric

    A second teammate completes an action within 72 hours — teams that hit it retain 3×.

  5. UX Metaphor

    Quick wins

    Pre-filled invite templates, a sample project, and a 'share your first win' moment in day one.

  6. Friction Logic

    Premium hooks

    Admin analytics and SSO surface naturally at the team-growth moment — upgrade prompt where the need is born.

  7. Adoption Hook

    Announcement

    Changelog story told from the evaluator's POV: 'your first week, redesigned around your first win'.

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